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David Fishman

  David I Fishman
David Fishman has spent his career developing customer acquisition programs for the new media space. He is a co-founder of CastleWave and is involved day-to-day with sales, marketing and operations. Prior to CastleWave, he was the CEO of uPlayMe, Inc., a Web 2.0 music and social network where he took the product from idea to over 1,000,000 downloads in less than 6 months. Previous to uPlayMe he was a Director at WRP Media, Inc., where he co-founded the New York City office. WRP is the media and interactive arm of the Denver-based Belcaro Group, Inc., who owns ShopAtHome.com. Fishman was responsible for developing strategic business plans for ShopAtHome’s diverse digital media businesses and identifying emerging growth opportunities for the company in the digital realm. Specifically, Fishman pioneered the acquisition program used by ShopAtHome.com to generate over a hundred million downloads that powered a multimillion dollar online business today.

Before assuming his position at WRP, Mr. Fishman was vice president of business development with iLead Media, where he was responsible for developing an international call center and lead generation business. His responsibilities included finding new interactive acquisition opportunities in the domestic arena. iLead was acquired by Think Partnership (labeled THK on Amex).

Prior to joining iLead Media, Fishman was co-founder and vice president of business development for Karizma Media Solutions. Karizma Media was founded in 2000 as an email delivery technology company. Its client list included FingerHut.com, Ask.com and Johnson & Johnson. Karizma’s technology was acquired by J. Scott International, a research firm in Pennsylvania.

Fishman is a frequent contributor to publications and speaks at industry events. Fishman graduated from George Washington University with a BA in philosophy, where he played Division I varsity soccer.
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PLEASANTON, Calif. – August 29, 2007 – What works once is worth continuing, as evidenced by the collaboration between BUZ Interactive, a leading developer of voicemail personalization services, and castlewave, LLC, a full-service marketing agency.
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