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Will Braunstein Bio

  Will Braunstein Bio
Will Braunstein was most recently the President and Co-founder of Interactive Acquisition. At Interactive Acquisition he helped companies grow their customer base through web strategy, brand strategy, CRM roadmaps, and access to partnerships. Specifically, Interactive Acquisition’s core strengths are in developing affiliate programs, buying media, optimizing sites for organic traffic, and buying paid search traffic. Some of Interactive Acquisition’s clients include ShopAtHome, IMSafer, SpiderOak, and S&K Menswear.

Before founding Interactive Acquisition, Will co-founded the New York City office of WRP Media, Inc, the media and interactive arm of Belcaro Group, Inc. Belcaro owns Shopathome.com, one of the largest loyalty sites on the web. At WRP, Will was responsible for business development and media planning for ShopAtHome.com family of sites. Will developed and grew customer acquisition programs that drove more than 1,000,000 new customers to Shopathome.com in less than a year. Following this effort he trained a marketing team in Colorado, giving Belcaro the tools to manage this marketing effort internally.

Prior to co-founding WRP Media, Will was Director of Customer Acquisition at Belcaro Group, Inc. In this capacity he was responsible for developing new customer acquisition channels for company websites. Highlights include launching joint marketing programs that grew sales by more than 5x, growing search engine media for websites from a base of 2,000 new customers per month to more than 20,000/month and initiating the United Kingdom expansion.

Will often writes for industry publications and speaks at industry events. He graduated from the University of Rochester with degrees in Political Science and Economics.
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