The single most important factor to ensure the success of your website is your website content. Has been, always will be. Nothing new here - yet.

Ok, everyone knows content is king but how do you use content to you get the most out of your web site? I’ll share a few ideas to help you as you build your web presence around great content.

Create fresh relevant content for every one of your category pages. Do not use the same content on all pages (you’d be surprised). I cannot stress enough the importance for this type of content in order to garner search traffic. Nothing is more critical in achieving solid organic and paid traffic.

Your content, including the keywords your customers are searching for, should tell your customers what you want them to know about your product. And it it should be relevant, exactly relevant, to what they are seeking. I’ve got pizza on the brain this morning so here’s an example using the world wide food staple (what do you mean it’s not worldwide…?) pizza: I’m searching for discount pizza coupons. I want my search to result in sites that offer discount pizza coupons. I don’t want my search to send me to a sports bar site that sells pizza & provides pizza delivery services. I want to end up on a discount pizza coupon site. Both sites are related - PIZZA! - but one “delivers” the user to a place they don’t want to go. The sports bar site used content & keywords to misdirect the user. They did it knowingly - they want traffic too - but the user experience is frustrating. The user wanted a DISCOUNT PIZZA COUPON SITE. Build your site with content and keywords (more about these later) that are relevant to what the user wants! Don’t jerk your users around - give them content that is relevant, exactly relevant, to what they are seeking.

A little about content and spiders. When the spider hits a site and enters a page it’s like a blind person entering a room. You have to tell the spider what it “sees.” You must tell it this is a site about pizza coupons for instance. (I said I had pizza on the brain and now that I’ve found a great discount pizza coupon site I’ll have it on my desk by noon!) The best way to do this is not only supply the spider with relevant & fresh content that employs keywords based on research, (yes, research - no guessing here!) but to also place additional clues for the spider to discover. Some of these clues are:

Page title, meta description, header tags, file names, image named with relevant atl text tags.

The spider really likes discovering sites that show consistency between all these elements. Coupling these with the most critical element, content on the topic, are a powerful combination - for your customers and the spiders.