Today’s SEO training session is a caution about using duplicate content.

 Structures set up using duplicate content will not have marked success with search engines. Be careful when using a sort function on the page or you may end up with duplicate content issues.  You must be very careful in both giving and receiving standard, ubiquitous XML feed product descriptions as your content.  Many eCommerce sites with the same distribution supply chain all get the same product descriptions.  The spiders will see this duplicate content.  It’s best to keep content fresh and relevant.

Avoid giving away your fresh content via XML feeds to anyone else.  Make sure the spider credits you as the author of your content.  Below are the steps you need to follow to ensure you get credit.

• • Distribute to you first and notify the spider to search your site

  • Delay send to others until after spider comes to your site

  • You can also self reference the info sent to other sites and get a link from them pointing back to the original site

There is great value in sending your content out via XML, just ensure the process is followed so other sites don’t get your credit.

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  • The more unique, fresh, relevant content written on the page and via blogs, forums, fan clubs and so forth about your site and the more deep links we get to it the more potential link power you have.

 So check your website and make sure you’re not using duplicate content – it isn’t doing any favors for you with the search engines. 

Tags: Content, duplicate content, SEO, spider

This entry was posted on Tuesday, July 7th, 2009 at 11:16 am and is filed under Content is King. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.