Session 6: The External Link
Content is King and Linking is Queen. Once you have created unique and original content, it is mandatory to create internal and external links to pages with targeted keywords. In this section we will discuss and present multiple linking strategies. Oftentimes link building is a very laborious project.
The External Link
External links are links that come from other URLs. External link should be built around targeted words. External linking is second only to content in importance.
A html code link example another site might use to link to your site:
YOUR CHOSEN KEYWORD
Search engines continually seek opportunities to ensure search results are accurate and specific. That’s just what searchers want. As an example, two competing sites may have the same link popularity and comparatively equal amounts of content. The only difference between the two sites is that one has relevant external links. The site with the relevant external links will get preferential treatment from the search engines.
The most powerful links your site can receive are high page rank sites in your industry. Sites external to the industry add some weight but not as much as those focused on the industry. When receiving links it is best to have the words others are linking to you on match with the words of the page. Frequently you will provide someone giving you a link with an
When giving an external link make sure it is pertinent to the contents of the pages you link to. Giving away too many external links dilutes your link power so give them sparingly. Steer clear of linking to inconsequential, blacklisted, or banned URLs.
External linking example:
Notice the external link used in the red box in the left navigation area. The National Buyers Agency Association (NBAA – www.buyersagent.com) features The Real Buyers Agent in Charleston, South Carolina. If you go to the NBAA site and click on that link, you will be sent to the home page for The Real Buyer’s Agent (www.charlestonhome.com). Great example of someone giving an external link to another site.
Tags: castlewave, Content, external links, link building, linking, SEO