The MountainWest Capital Network (MWCN) just announced it’s rankings for the Utah top 100 fastest growing companies in Utah. The MWCN was founded ‘to support entrepreneurial success and enable business growth’ and has been recognizing the Utah 100 for the last 15 years, the award being determined by percentage of revenue increase in the last 5 year period. Although CastleWave has not yet been around for 5 years, the company was recognized as 1 of 12 in the Emerging Elite category, which selects young companies that show significant promise for future success.

Lex Watterson, MWCN president, commented on this year’s nominees, “The fact they are the best of the best in Utah is no accident. Each saw an opportunity, set a plan, and executed. From phone covers to diagnosing diseases, their innovative products and solutions facilitate commerce, solve problems and enhance or save lives. The Utah 100 celebrates and honors their entrepreneurial spirit and achievements.”

This is the second award presented to CastleWave this year; the first being UVEF’s top 25 under 5, recognizing the top 25 leading entrepreneurial companies that have been around for less than 5 years. CastleWave is honored to receive these awards and looks forward to future growth and opportunity to service small businesses with the best in search engine optimization.

 
Content is King and Linking is Queen. Once you have created unique and original content, it is mandatory to create internal and external links to pages with targeted keywords. In this section we will discuss and present multiple linking strategies. Oftentimes link building is a very laborious project.
 
 
The External Link
 
External links are links that come from other URLs. External link should be built around targeted words. External linking is second only to content in importance.
 
A html code link example another site might use to link to your site:
 
YOUR CHOSEN KEYWORD
 
Search engines continually seek opportunities to ensure search results are accurate and specific. That’s just what searchers want. As an example, two competing sites may have the same link popularity and comparatively equal amounts of content. The only difference between the two sites is that one has relevant external links. The site with the relevant external links will get preferential treatment from the search engines.
 
The most powerful links your site can receive are high page rank sites in your industry. Sites external to the industry add some weight but not as much as those focused on the industry. When receiving links it is best to have the words others are linking to you on match with the words of the page. Frequently you will provide someone giving you a link with an
tag, like the example above.
 
When giving an external link make sure it is pertinent to the contents of the pages you link to. Giving away too many external links dilutes your link power so give them sparingly. Steer clear of linking to inconsequential, blacklisted, or banned URLs.
 
External linking example:
 

 
Notice the external link used in the red box in the left navigation area. The National Buyers Agency Association (NBAA – www.buyersagent.com) features The Real Buyers Agent in Charleston, South Carolina. If you go to the NBAA site and click on that link, you will be sent to the home page for The Real Buyer’s Agent (www.charlestonhome.com). Great example of someone giving an external link to another site.
 
 

Welcome to CastleWave, LLC’s Search Engine Express (SEE), Search Engine Optimization (SEO) training sessions!  We are delighted to help you learn about fundamental SEO principles.

Beginning next Tuesday, June 23^rd, we will post a weekly training session with information to improve and expand your SEO knowledge.  We’ll cover everything from the importance of content to the optimal structure of your site.  We’ll also talk about site map submittal and registering domains – just to name a few topics.

We look forward to sharing our SEO knowledge with you and hope you enjoy the training sessions!