Today’s training session focuses on header tags and how to make the most of them.

HTML header tags (<H1>, <H2>, <H3>, etc.) are more than a quick way to format text. Their most significant function should be to define your page’s organizational structure and simplify page navigation. Well-written header text enlightens visitors, helping them navigate through your site. 

Additionally, using targeted words in the header tags will increase your site ranking.  Relevant header tags will even increase your site ranking on some search engines.  Specifically, use the targeted keywords of the page as your header tag. 

On each product category main page set up H1 tags corresponding with the content of the page.  

Anchor Text Your Content 

By correctly anchor-texting your targeted big head words or categories you are giving weight to the words and giving the search engine a jump start in ranking these words in organic search.  This shows the relevancy of your pages to search engines & helps rank for desired keywords.  It anchors big head words and the primary value is navigation, but it also tips off and gives link weight to search engines.  Google considers this practice important and relevant to rankings.  You should anchor text words in your page content and via menus at the bottom of your pages. 

The main/index (home) page is the most influential real estate found on your site when it comes to anchor text.  Using your keyword-dense content on the index and category pages allows you to link to inner pages.  All words in your content that refer to other categories should be linked.  This is a great method for pushing spider traffic while associating the keyword (anchor text) with the specific, relevant page being linked to.   

Links on inner pages are not as vital to search engine rankings as is the main page, having said that, inner linking is still an important component of your link strategy.  Link inner pages between themselves and back to main category pages and the index page.   

That concludes our ‘Content is King’ training sessions.  Next week, we’ll move into a series of training sessions entitled, ‘Links are Queen’.