Pay Per Click

Pay Per Click (commonly referred to as PPC) is an advertising methodology where advertisers of goods and services bid on keywords they believe their target audience will use when seeking their goods and services online. The advertisers pay when users actually click on their ads to visit their website. When users type a query using specific words that match the advertisers’ chosen keywords—the keywords they are bidding on—the results of the query include PPC ads. Clicking on these takes the users to the advertiser’s page. The advertiser then has the opportunity to sell goods or services to the user.

Popular search terms typically cost much more on popular search engines. Depending on which search engine is used, prices per click can start at one cent (USD) and go up from there.

It is important that advertisers know what keywords their target consumers are typing into the search engines. CastleWave SEO can help advertisers determine the most popular, efficient and targeted words and phrases.