Pay Per Click

Pay Per Click or commonly referred to as PPC is an advertising methodology where advertisers of goods and services bid on keywords they believe their target audience will type in a search bar when seeking their goods and services. The advertisers pay when users actually click on their adds to visit their website. Users’ type a query using specific words that match the advertisers chosen keywords – the keywords they are bidding on – the results of the query takes the users to the advertisers’ page. The advertiser then has the opportunity to sale goods or services to the user.

Popular search terms typically cost much more on popular search engines. Depending on which search engines is used prices per click can start at US $.01 and go up from there.

It is important that advertisers know what keywords users are typing in the search bars. CasleteWave SEO can help advertisers determine the most popular words and phrases.