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Search Engine Optimization Services

"We Get Search and Web Traffic"


Your site is just another pretty face if it doesn’t bring and convert traffic for your business. The single most important factor to ensure the success of your web site is relevant, fresh, unique content. We cannot stress enough the importance of this type of content in order to garner search traffic. Nothing is more critical in achieving solid organic and paid traffic. It’s just that simple: your site must have good content. When you couple your content with the right SEO strategies you will be successful in the search space. We know how to do this and have years of successful results.

CastleWave SEO will evaluate your content, keyword selection, keyword density and keyword prominence to ensure your page is optimized to get traffic based on selected keywords. If you are not certain what keywords you should be using CastleWave SEO can help. Call now and let our SEO team get search and web traffic for you.

Overview of Our Process


Our process begins with either (sometimes both) a full review of your current site or your future site (or spec). We begin by establishing a baseline to determine where traffic is coming from and where it could and should be coming from. We’ll perform a thorough review of which keywords are being targeted on your site. In addition to the keyword review, we’ll determine how your site is doing at getting top billing for those keywords—where you show up in the search engines. We are a data-driven organization and will look to you to provide as much data on traffic and results from past experiences as possible.

The next step is very important, but many companies skip this part of the process: keyword research! CastleWave researches to determine which keywords are driving traffic to determine which keywords you should be targeting. We work closely with our clients to choose both “big head” terms that have a lot of traffic as well as “long tail” words that have less traffic individually, but more traffic in aggregate. We do significant keyword research to determine the words and phrases that have a lot of volume and are not as competitive. These phrases are the sweet spot in terms of opportunity.

After a thorough analysis on keyword research we move to reviewing on-page factors such as alt tags, meta tags, headers, keyword content, URL structure, file structures, etc., and make recommendations on changes that will help your natural search results grow.

The process and results of these efforts are cataloged in a detailed white paper. This white paper gives you information regarding what to change about your site. It also prioritizes modifications into three categories: red for something that must be changed, blue for recommended changes, and green for changes that would help but are not necessary. We then review the white paper in detail with you on an ongoing basis, in an effort to help you implement the suggestions. If you need our resources to help with the implementation we can help there too.

While analyzing your site, we will work with you to determine how you can best use content about your product to focus on the local and state markets. This helps generate additional organic search traffic. We will also help you figure out how to dynamically create the pages that will drive search engine results.

Search is still a very young industry that rapidly changes in response to new technology, algorithms and traffic patterns. It is imperative for a site to continually meet and update its technology, code and content to match industry updates. We are poised to help you respond quickly to those changes.

Once you have your keywords determined, your website set up with technical accuracy,you’re your content written, we walk your company through a targeted link building campaign. This monthly process encompasses the intense labor of submitting your site to the correct directories, press releases to the content driven world of online press release engines, and finally following up with our proprietary process of posting in forums, social media and blogs. Included are our work on universal search rankings and results wherein we help you build assets (such as video’s) to ensure you are ranked as highly as possible. This phase is critical if you are looking to gain ranking and to control the results that show up for your terms, content and company name.

We are ready and anxious to help you get the most out of your web initiatives.

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