Viral Marketing is based on a natural behavior: humans talk to other humans. Studies indicate that satisfied customers will tell 3 people about goods and services they liked. Yet that same person will tell 11 other people about goods and services they don’t like. Viral marketing takes advantage of this human phenomenon.
Taking advantage of social networking in this fashion to promote brand awareness and increase site traffic is a technique CastleWave is experienced at.
As we help you create a positive user experience, users will naturally tell other users. CastleWave will help you discover and take advantage of the viral marketing opportunities for your site.